S03 #152 Status Update: The State of PR | Larry Khumalo-MacArthur, Bridget von Holdt, and Karena Crerar
Update: 2025-08-26
Description
Africa is the next growth market - let's talk about it.
In this powerful episode, Carmen Murray hosts a dynamic briefing session with Larry Khumalo-MacArthur (MD, Weber Shandwick Africa), Bridget von Holdt (CEO, Inzalo Consulting), and Karena Crerar (CEO, Edelman Africa) to explore the evolving role of PR across the continent in an era marked by AI disruption, institutional mistrust, and rising civic activism. This episode unpacks PR like never before, going deep into the underbelly of the communications industry and the challenges on the horizon. website · podcast studio
In this powerful episode, Carmen Murray hosts a dynamic briefing session with Larry Khumalo-MacArthur (MD, Weber Shandwick Africa), Bridget von Holdt (CEO, Inzalo Consulting), and Karena Crerar (CEO, Edelman Africa) to explore the evolving role of PR across the continent in an era marked by AI disruption, institutional mistrust, and rising civic activism. This episode unpacks PR like never before, going deep into the underbelly of the communications industry and the challenges on the horizon. website · podcast studio
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